Free Money Extra Credit

I went up to people on my train and tried to give them a euro. They were pretty relieving actually and took it well. I approached people seating by themselves so that I could easily start a conversation. To start the concession I pretty much just had to say hello and would you like this euro I don’t need it anymore you could buy a snack with it. My plan for the conversion was to start out saying that I didn’t need the euro for some reason and trying to make them not think I was trying to scam them giving away a free euro. They pretty much just though I was weird. I think overall what I got from this excercise was the fact that people have a hard one believing you will give away something without anything in return. People usually think other people are greedy and won’t accept the money easily, they have to ask some questions as to why. They all looked really confused, even after they accepted the money.

29a

1.      Venture Concept

Opportunity

There is an opportunity that exists in the world of travel, specifically applying to airports; even more specifically applying to the efficiency of their security systems. The ones who are in need of this opportunity are airport travelers. They need the efficiency to be on point, because they don’t have any time to waste. The customers would be the actual airports themselves because they would be the ones buying the product in order to make their customers happy. So to recap out customers are the airports, and their customers are the airline passengers.

The nature of the need lies in the fact that we don’t have a minute to spare. The world is becoming increasingly globalized and we need to make sure our systems can handle the influx of travelers. These people have probably been walking all day and they have somewhere to be as soon as they land. They might have a reservation to meet someone. It could be an important business person with a meeting at a specific time and if they are late they will miss everything important.

Changes in the environment don’t really affect the inside of airports and their security systems, other than the fact that globalization is increasing so there are more people to accommodate to. Geographically, airports all over the world have different security systems so it will be interesting to see how my product compares over there. Demographically, we are accommodating for anyone and everyone going through security at the airport. Currently the need is being satisfied through manually picking up the bins and not through an automated system. They are pretty loyal to this option because there aren’t really any other options on the market right now. This is a big opportunity because there isn’t anything like it out there. I would say it’s huge because airports are in need of keeping their customers happy. We need to bank on this window of opportunity soon because we don’t know if someone is working on something like it right now. I would say we have a small window of opportunity.

Innovation

The product is an automated bin loop in the security system at the airport to make going through security more security. The goal here is not to necessarily just make security faster but to make it more efficient. What I mean by this is that we are not trying to make is less secure in any way. If anything we are aiming to make it more secure by creating a more fluid and easy to navigate process. It works by keeping the bins on a loop system so that people don’t have to pick up a bin to put their suitcase in it and put it back again. This process creates a hassle and a lot of commotion. That is what we are trying to avoid ultimately. In summary, I am selling an entire automated belt loop process for about one thousand dollars each.

Venture concept

My innovation will solve this opportunity need by filling in the gap airports have been missing in their security systems. They will be better able to serve the customers this way and increase overall customer satisfaction. Customers (the airports) will buy this product because they need better efficiency in their operations.

Customers will switch to this new product because they need to keep their passengers happy or they won’t make any money. I don’t believe it will be too hard to convince them to switch. The competitors are the other security systems creators that think they can also automate this process. Packing and distribution will be very difficult to navigate because the loop would be so large and heavy. I would organize my business with a solid team consisting of a marketing team, engineers, finance team, logistics crew, accounting squad, and salesmen. The roles overlap and work together to deliver the product at the highest possible quality.

Three minor elements

My most important resource is the aspect is the idea of the product. We need to sell the fact that this will better their lives and they need it more than anything else. So we need good salespeople. If we don’t have good salespeople we are not going to do well.

The next thing for the venture is to get the sales and marketing team on it to advertise it to the max. The product needs as much exposure as it can get. The airports need to know there is a better option out there, and so do the passengers. The marketing should first start with gathering investors so we can make quality advertisements. Then target the airports. Talk to everyone at the airport about how amazing this new system could be for them. The next opportunity we should take should be extending our efficiency to other systems in the airport and start to build a brand for ourselves.

After the launch the next place we need to be is across the pond. In five years we need to be hitting the European market and then the Asian market. In a decade as an entrepreneur, I would like to have my own business. I hope it will run smoothly and making enough profit to sustain my team. Ultimately, I want to be my own boss working on something that I am passionate about so that I can remain happy in my elderly life. I hope to be helping young entrepreneurs start their own businesses. This first venture has helped me think out my very own business plan and shown me what works and what really doesn’t work.

Overall, this class has helped me to see the subject of entrepreneurship in a whole new light. I was able to analyze what a rea need is in the world and how we could fix that through innovation. I am excited to go forward in my career and take these skills that I have learned to the next level.

2.       Feedback Summary

The feedback I received was very positive and encouraging. She said that my product could be all over the world. One of her concerns was where I would start. I think I would start out with small airports just to test it out and make sure the product works and then move to the larger airports to actually increase the efficiency.

3.       Changes in Venture Concept

Some of the changes I made to my venture concept included the fact that I changed a minor element. I said that it most important thing is to sell the product well and make them believe in it.

30a: Final Reflection

I think that the thing that sticks out to me the most about all of these blog posts is the fact that I didn’t really end up liking my idea that I started out with but I was kind of stuck with it. I think that if I could go back I would have changed my business proposition to make it more of an actual venture that had room for growth. I believe the most formative was making contact with business professionals about my idea. I will remember the elevator pitches because I hate doing those. I am most proud of sticking with my idea even though I wasn’t passionate about it at all. It was kind of just something I noticed was missing in airport security.

I now see myself as more of an entrepreneur in the fact that I can analyze the world and see where an opportunity could arise from. I believe that is the most valuable skill I have learned from this class. I thought it was so cool to see the world from that different perspective. An entrepreneur fixes the world’s problems and makes the standard of living better for those around them.

I would recommend spending a lot of time deciding which venture to take because you are going to be talking about it all semester. Get the assignments done ahead of time to do the best you can. Going into this class you need to have the creative mindset rather than the business mindset at first.

27a

27A: Reading Reflection No. 3

1.       The book I chose was called “The Art of Social Media: Power Tips for Power Users” from the second half of the reading list. This book is by Guy Kawasaki and he talks about the overview of the social media marketing landscape and how to successfully manage it in this day and age with all of the millennials. The book covers the boring aspects of social media marketing. For example, it talks about personal avatars and how it is consistent and easily accessible across multiple platforms on the internet.

2.       In my opinion, the book helped to enhance my learning in this class by offering up a different way we look at social media every day and teaching me how easy it is for someone to find my profiles. When running a business it is very important to have good marketing strategies to get the word out there, but it also very important to watch your digital footprint to ensure you only have good publicity on your product.

3.       The exercise I would design using this book would be a social media experiment involving everyone’s personal social media. I would illustrate just how easy it is to find someone on multiple platforms and emphasize the importance of watching what you post because it could affect your product in the future.

4.       The biggest shock I came across while reading this book was how easy your digital footprint is to find. The fact that all the accounts you ever created could be traced back to you so easily is crazy to think about. The fact that a random person could know so much about me in a matter of a few seconds online is scary.

28a

28A: Your Exit Strategy

1.       My exit strategy is to stay in the market for as long as I can make a good profit, and then when I see the competition begin to pick up, get out and sell it to the highest bidder. I only plan to stay in the market for about 5 years. I believe after that technology will get way over my head and I won’t be able to keep up.

2.       I have selected this exit strategy for my venture because I don’t expect to be making tons of money off of this idea to an extended period of time. It isn’t really a product that will change exponentially. There will probably be another product that comes along and takes its place.

3.       I think my exit strategy has affected my other decisions in the company because I am only planned and accommodating to a certain timeline. The timeline is limited to many different factors affecting my business. It has influenced how I see an opportunity because now I will see the opportunity’s timeline. It has greatly influenced my growth intensions because I don’t plan to grow a whole lot anymore. I have seen where this product can go wrong and I don’t think it will have that much time in the market. So as you can see this is a product that has potential in the market but it is also a product with a limited time in the market. So I need to be conscious about the limited window I have to sell it.

26a

26A: Celebrating Failure

1.       This semester I failed at a lot of things. This summer I studied abroad so I was exposed to a lot of new experiences and encounters that I had never had before. Through these experiences I have grown so much both personally and professionally. I have been working at a consulting business this summer in Ireland. The first hurdle I had to go through was the fact that it may be hard at times to talk about things because they come from a different background and know different things. I think the hardest part was that they talked differently. So I would go to do a project but would have done it wrong because I didn’t understand the way they were delivering the instructions.

2.       From these failures I have learned how to communicate and work in a different culture from mine. It really has been an eye-opening experience and I feel more confident in my work ability. Without this experience, I wouldn’t be where I am today. I can now take what I know back to the United States and share with my friends. Here they call it intercultural competence.

3.       In general, I think failure is a hard thing to get over but it is ultimately what shapes us to be who we are today. Failure adds character to someone. Character is very important in my opinion. If you haven’t failed recently it is because you haven’t stepped out of your comfort zone. The space outside of your comfort zone is where the growing happens. You can’t possibly learn that much by sticking to doing the same thing every day. I handle failure through a lot of different ways. First I am in denial but then after I begin to get motivated again. This class has taught me to accept failure as a means of learning.

25A

Existing Market

1.       I think that the next thing for my venture is an upgrade and maybe an expansion to other types of services in the market. To be more specific I think it needs to expand to an security system, not just airports. There are a bunch of places that check your bags for security reasons.

2.       Interviews:

a.       The first person I interviewed was named Karen. She is already in the market because she has traveled a lot with me on study abroad. I explained my product to her and asked what she thought and she said that it was a great and idea and that the targeted market seems doable. When I asked her what she thought I should do next she said that I should spread my market segment and aim globally, especially because travel is a global thing. She also said that it would be cool to expand to other markets.

b.      The next person I interviewed was named Robert. He is in the market because he also travels with me regularly. He said that I should be focusing on making technical advancements in my product rather than try to take it to another market.

c.       The third person I interviewed was Daren. He is in the market because he is a world travel and my global cities professor. He advised that I stick to the basics and try to make my product the best that it can be in my targeted market. He doesn’t think it will work well outside of the targeted market.

3.       The thing that would make the most sense for my growing venture right now would be to look into other markets but make technological advancements to make product first to make sure it is at its top quality in the market it is already in.

New Market

1.       The radically different market I am going to target is the concert security systems. I am going to modify my product to meet their needs so that their security is improved and more efficient and safe.

2.       My product will create value to people in this market by offering a new way to enjoy their time at concerts. With the new security system they will have so much more time to find their seats and buy other items at the concert.

3.       Interviews:

a.       The person I interviewed for this segment was Jenna. She is someone who goes to a lot of concerts. She said that this type of technology wouldn’t really be necessary in this type of atmosphere. She said I would have to make some huge adaptations to the point that it wouldn’t really be my product anymore.

b.      The second person I interviewed said that this idea might work, but it might not be worth the cost. Her name was Megan. She emphasized the fact that this is not a market to enter. I might work but it isn’t worth it.

4.       Reflect:

a.       I learned that my idea really only works for this one specific segment of the market. I wasn’t really too shocked by this because of the crowd I was targeting. My assumptions of the market were pretty accurate with some exceptions.

b.      The market that I was looking at targeting definitely wasn’t as attractive as the market I had before. This is due to very specific targeted marketing. I think I should focus on my own market for now.

24A

Venture Concept

Opportunity

There is an opportunity that exists in the world of travel, specifically applying to airports; even more specifically applying to the efficiency of their security systems. The ones who are in need of this opportunity are airport travelers. They need the efficiency to be on point, because they don’t have any time to waste. The customers would be the actual airports themselves because they would be the ones buying the product in order to make their customers happy. So to recap out customers are the airports, and their customers are the airline passengers.

The nature of the need lies in the fact that we don’t have a minute to spare. The world is becoming increasingly globalized and we need to make sure our systems can handle the influx of travelers. These people have probably been walking all day and they have somewhere to be as soon as they land. They might have a reservation to meet someone. It could be an important business person with a meeting at a specific time and if they are late they will miss everything important.

Changes in the environment don’t really affect the inside of airports and their security systems, other than the fact that globalization is increasing so there are more people to accommodate to. Geographically, airports all over the world have different security systems so it will be interesting to see how my product compares over there. Demographically, we are accommodating for anyone and everyone going through security at the airport. Currently the need is being satisfied through manually picking up the bins and not through an automated system. They are pretty loyal to this option because there aren’t really any other options on the market right now. This is a big opportunity because there isn’t anything like it out there. I would say it’s huge because airports are in need of keeping their customers happy. We need to bank on this window of opportunity soon because we don’t know if someone is working on something like it right now. I would say we have a small window of opportunity.

Innovation

The product is an automated bin loop in the security system at the airport to make going through security more security. The goal here is not to necessarily just make security faster but to make it more efficient. What I mean by this is that we are not trying to make is less secure in any way. If anything we are aiming to make it more secure by creating a more fluid and easy to navigate process. It works by keeping the bins on a loop system so that people don’t have to pick up a bin to put their suitcase in it and put it back again. This process creates a hassle and a lot of commotion. That is what we are trying to avoid ultimately. In summary, I am selling an entire automated belt loop process for about one thousand dollars each.

Venture concept

My innovation will solve this opportunity need by filling in the gap airports have been missing in their security systems. They will be better able to serve the customers this way and increase overall customer satisfaction. Customers (the airports) will buy this product because they need better efficiency in their operations.

Customers will switch to this new product because they need to keep their passengers happy or they won’t make any money. I don’t believe it will be too hard to convince them to switch. The competitors are the other security systems creators that think they can also automate this process. Packing and distribution will be very difficult to navigate because the loop would be so large and heavy. I would organize my business with a solid team consisting of a marketing team, engineers, finance team, logistics crew, accounting squad, and salesmen. The roles overlap and work together to deliver the product at the highest possible quality.

Three minor elements

My most important resource is the aspect of efficiency. We will be the most efficient team because that is the whole basis of our product model. Competitors will find it hard to copy us because it will be a very advanced loop systems that they haven’t seen on the market before. We will also put a patent on it.

The next thing for the venture is to get the sales and marketing team on it to advertise it to the max. The product needs as much exposure as it can get. The airports need to know there is a better option out there, and so do the passengers. The marketing should first start with gathering investors so we can make quality advertisements. Then target the airports. Talk to everyone at the airport about how amazing this new system could be for them. The next opportunity we should take should be extending our efficiency to other systems in the airport and start to build a brand for ourselves.

After the launch the next place we need to be is across the pond. In five years we need to be hitting the European market and then the Asian market. In a decade as an entrepreneur, I would like to have my own business. I hope it will run smoothly and making enough profit to sustain my team. Ultimately, I want to be my own boss working on something that I am passionate about so that I can remain happy in my elderly life. I hope to be helping young entrepreneurs start their own businesses. This first venture has helped me think out my very own business plan and shown me what works and what really doesn’t work.

Overall, this class has helped me to see the subject of entrepreneurship in a whole new light. I was able to analyze what a rea need is in the world and how we could fix that through innovation. I am excited to go forward in my career and take these skills that I have learned to the next level.

23A

My Venture’s Unfair Advantage

·         List of my venture’s resources:

o   1. Efficiency

o   2. Creativity

o   3. Uniqueness

o   4. Personable skills

o   5. Business plan

o   6. Technical skills

o   7. Airport knowledge

o   8. Traveler knowledge

o   9. Culture of care

o   10. Motivated, happy staff

·         “VRIN” analysis for each resource:

o   1. Efficiency:

§  Valuable: Efficiency is valuable because in the era we live in today, time is money. Wasting time is one of the worst things to worst in the world. We only have so much time and money to do the things we love.

§  Rare: This is rare in the airports right now because they don’t have efficient bin belts. My idea will make the entire experience faster.

§  Inimitable: Efficiency is not the easiest thing for people to replicate if they don’t know how to create the process in the first place.

§  Non-substitutable: Efficiency can be produced in other ways, but they might not be the best ways to produce it.

o   2. Creativity:

§  Valuable: I believe creativity is the most valuable trait to have in this time because no one can take your imagination away from you and it is one of a kind.

§  Rare: It seems like creativity has been scarce recently due to the declining art classes in America.

§  Inimitable: Creativity is the hardest thing for people to replicate because it is completely up to your imagination.

§  Non-substitutable: Nothing can replace a good idea.

o   3. Uniqueness:

§  Valuable: Being able to stand out and make your product stand out is very important in the business world so that you can sell it over the competitors.

§  Rare: This is rare people so many ideas no days are very similar.

§  Inimitable: You can’t replicate something that is unique because then it wouldn’t be unique anymore.

§  Non-substitutable: You could create a different unique product that does the same thing.

o   4. Personable skills:

§  Valuable: In the business world you need to be able to talk to people and network. Luckily, through my experience in organization I have been able to practice this skill and make necessary connections.

§  Rare: Personable skills are becoming rarer in this growing social media era.

§  Inimitable: You can’t simply replicate these skills; you need to learn through practice.

§  Non-substitutable: There is only one way to learn these skills, and that is through life experience.

o   5. Business plan:

§  Valuable: My business plan will be valuable because it will have a detail-oriented layout.

§  Rare: It is rare because it will have a unique way of using automation to make the product.

§  Inimitable: It won’t be replicable because they won’t have the knowledge of my specific plan.

§  Non-substitutable: I suppose you could get almost the same result through a similar business plan.

o   6. Technical skills:

§  Valuable: These are very valuable in creating the actual product.

§  Rare: Technical skills are hard to come by, you need at least a college education and some experience.

§  Inimitable: These skills are replicable through school and that is good because we need an automated process.

§  Non-substitutable: With an automated process there is only one way to technically make the product.

o   7. Airport knowledge:

§  Valuable: This is valuable because it is the market we are targeting so we need info on it.

§  Rare: It is not too rare because almost everyone has been through an airport.

§  Inimitable: This knowledge is replicable because you can tell someone and they would have the same knowledge as you.

§  Non-substitutable: There are multiple ways to come by this knowledge. You could have worked in an airport or simply been a passenger.

o   8. Traveler knowledge:

§  Valuable: This knowledge is valuable because travelers have typically seen a variety of efficient systems and can offer good advice for what will work.

§  Rare: It is rare because not a lot of people have traveled as much recently because I have been studying abroad.

§  Inimitable: There is only one way to get this knowledge and that is by traveling.

§  Non-substitutable: You really need to travel to understand the processes.

o   9. Culture of care

§  Valuable: This is valuable because good work cultures create good environments to create ground breaking work.

§  Rare: These are rare, because most people hate work. When people enjoy work they do better.

§  Inimitable: There is no way anyone could exactly replicate this because no one has the same group of people and that is what dictates everything.

§  Non-substitutable: There are similar ways to get a culture like this. It’s all about the atmosphere you bring.

o   10. Motivated, happy staff:

§  Valuable: It’s very important for the staff to feel like they are accomplishing something in order to keep their spirits up.

§  Rare: This is rare because most people are only motivated by money.

§  Inimitable: People could replicate this and they should to create a better environment for their workers.

§  Non-substitutable: There are many different ways to accomplish this.

·         What is my venture’s top resource”

o   My top resource is efficiency because that is the whole basis of my product and why I am doing it. It’s the most important because it is the heart and soul of my project.

22a

Elevator Pitch:

Elevator Pitch Reflection and Changes:
From what I received in feedback last week, my pitch could definitely use some work. What I needed to improve was the camera placement and hook, so this time I just jumped right into it. I also needed to practice it a couple times, and I believe this time there were less stutters. I still need to work on the delivery that is something that will probably take me a while to get.

21a

1.       The general theme/argument of the book was that there can be a major global change from people communicating on social media. I have had first-hand experience with this just through growing up in the digital age. Through one simple tap you could reach someone across the world and I think that is so cool. I have learned that now more than ever this summer through studying abroad. For example, I’m sitting here in Dublin and the rest of my family is across the globe but we can just use technology to keep up on each other’s lives.

2.       This book enhanced my learning for this class by opening up my eyes to the possibility of global networking and what it can do for the world. I thought about ways my idea would and wouldn’t be able to work internationally. For example, I think my idea would work well in countries that appreciate efficiency, but not in countries that don’t appreciate it.

3.       This exercise would involve the globalization that is taking place in this book. So the exercise would consist of kids learning just how connected the world really is through a bunch of string that is somehow connected to each other around the room.

4.       My biggest ‘aha’ moment while reading this book was probably the fact that the whole world really is more connected than you think. Just at my university I have noticed so many connections that don’t normally happen. There are so many things that are connected in ways you don’t even realize normally.

20a

1.       The domain expert that I interviewed was a technical expert named Cai. She is a graduate student at the University of Florida studying information systems and has a lot of experience working in airports. I contacted her by finding her on the TAC University of Florida website. I sent her an email regarding my greetings and idea. She agreed that this idea I have for a more efficient security bin system will greatly aid the entire airport’s functionality. She also said that in order for this product to work the importance of what this product brings to the customer needs to be greatly emphasized.

2.       The person I interviewed who is an expert in the market is named Chetas. I work with him this summer in Dublin and we have also discussed his ideas involving the fact that he wants to get into the airport industry by somehow makes passport security more secure. He thought my idea was good, however security still need to uphold a high standard of importance on their checks and not only focus on efficiency.

3.       The person I interviewed as the important supplier to my industry was my dad’s friend, because he worked for a company that sells airplanes so he knows the airport industry well. My dad was able to refer me to him through email. He said that selling products to airports is very different than normal business to business dealings. They are very strict on security and product requirements in order to keep their passengers safe. So he said my idea is good but that I need to be very accurate in my predictions.

Reflection:

This networking exercise will shape my networking for the future by building the necessary fundamentals of networking that I need. This networking experience did differ because I presented an idea to them rather than just talking about what they do for a living. Overall, it was a great experience to get to know these people professionally.

17a- Elevator Pitch Number 2

I wasn’t able to complete the last one but based on the feedback I saw on other people’s posts I was able to capture the idea of mine well. I got to the point and said why people really need this. However, I believe this video could be greatly improved by speaking louder and more clearly. I have trouble with articulating my thoughts so I need to work on that. Other than that though I believe my points were there, I just need to better fine tune the delivery. 

19a- Idea Napkin 2

1.       My name is Mary Sigmon, I am a fourth year information systems student at the University of Florida. Some of my skills include analytical ability, good team worker senses, and I’m quick on my feet. One of the experiences I have has is working for Wells Fargo at the preview last summer. I got to interact with customers every day and explain how we could help them out. I see this business in my life because I have been traveling so much recently and I think it could really help.

2.       I am offering a faster way to get through airport security. Imagine you are running late to your flight and you miss it because the security took so long being inefficient.

3.       I am offering this product to all the passengers that go through the airport. Everyone taking a flight somewhere will benefit from this. The thing they all have in common is the fact that they travel.

4.       Airports will actually pay to have this product because it will make customers so much happier and it will improve their overall operations. Everything will be much smoother and easier to manage.

5.       My core competencies include my great team working ability. It is like no other. I am dedicated to the team and its goals and will work until they have been achieved.

These elements will fit together because I have personally been a customer in this situation so I know what it is like to be in their position.

Some feedback I received last time was that people would greatly appreciate this product as everyone is just trying to get through the airport as fast as possible. Some other advice I received was that I should use the technical skills I used to make this product work. I incorporated this into my napkin by describing how I would make it work.

18a- Customer Avatar

My main customer avatar is a young traveler. She is just trying to see as much of the world as she can before she has to go back to work. Some hobbies she has include playing sports, hiking, and reading. Her favorite place to go hiking in is North Carolina. She drives a little beat up dark gray jeep around her home town. She watches TV shows like ‘How I Met Your Mother,’ ‘Friends,’ and ‘Brooklyn 99.’ She appreciates a good comedy series. She is too young to have children yet, but she hopes to later. The avatar’s favorite book series is Harry Potter. She isn’t really into politics. She is 23 years old and feels a little bit older with all of the traveling that she has done throughout her life. She thinks tie is best spent having new experiences and being pushed out of your comfort zone. While she enjoys being home and resting, she doesn’t like to waste too much time there. One of her weaknesses lies in lack of focus on everyday tasks. This is why she likes to travel so much. So by targeting this customer segment we can retain them for a while since they are the type of customer that is always looking to get out and fly somewhere. They don’t want any time to be wasted at the airport, they are there enough as it is. This is where our product comes in to help the customers in that segment of the market.

16a

1.       Five ways in which my human capital is unique: One thing that makes me different from others is the fact that I am a very easy-going person, but I am also very motivated to perform well in life and succeed. Another thing is the fact that I can talk to almost anyone; I enjoy talking to many different kinds of personality types. I am also good with numbers, which is funny because I am dyslexic. Another trait I have is the fact that I am a very curious person and like learning new things. The last thing that is unique about me is the fact that I actually really like working in teams of people. I believe it is more interesting and motivating.

2.       Interview five people who know you best: I interviewed some of my friends that I am studying abroad with. They all said the same thing for the most part. That I am a motivated, open person and that I work well on a team due to my personality traits. 

Interview Recordings:

https://youtu.be/KUxHGoYAvDQ

3.       Reflect on the differences: Some of the differences included the fact that I thought I was that a lot of people said I am very open. I didn't think I was that open, because I consider myself a rather private person who will talk to anyone. I think I need to work on being a more decisive person in my everyday activities. 

15a- Figuring out Buyer Behavior No. 2

1.       Find three people in the segment different from last time: The people I decided to choose for this set of interviews were people who travel regularly and understand how airports operate. They are three people from my study abroad program. I interviewed two girls and one guy. Their names are Janet, Adrianna, and Mike.

2.       Begin with alternative evaluation: Janet said that price matters the most to her and that she would rather wait longer in order to pay less so that she can use that money elsewhere. She doesn’t care as much about quality or style in her normal, everyday purchases. So what I gather from Janet is that she wouldn’t be as interested in going to a more expensive airport just because it is more efficient. Adrianna said that she greatly values her time and would pay to save it. In her mind ‘time is money’ so why not pay to have more time to do other things rather than wait in line. She also values quality in her everyday purchases. Mike said that we would rather save time as well, but it greatly depends on the price. He is a reasonable guy and like quality in certain areas of his life.

3.       How/where do they buy: Most people who book airline tickets do it online so this wasn’t the best question for my specific market, but I did ask them what they usually pay for on their travels and I believe that gave me some insight into their consumer behaviors. For instance, Janet said that she usually buys whatever has a deal and this is usually buy the deals online because they are cheaper than buying in person. Adrianna said that she like to be spontaneous and buy at the store. So that is not business-to-business because she is buying directly form the store. Mike will usually look at the product online and then go in-store to check the quality, and then buy online with a deal. He is a window shopper.

4.       Post-purchase evaluation: Janet says that she believes it was a good purchase when she got a good deal out of it. She always feels good when she is saving money. Adrianna says that she feels good after a purchase when the purchase was quality and really benefitted her life. Mike thinks that it was a good purchase when he makes a good tradeoff and used his money wisely.

5.       Summarized findings: In summary, these interviews showed me that people are very different in their buying decisions. Some people are also very stuck in their own ways and money is a very touchy subject with most people. What I have observed is a narrow market of travelers that value saving time and would pay to fly through a more efficient airport so they could see more things.

6.       Draw conclusions: In terms of alternative evaluation, I found that some people in this market won’t go for the more efficient route because they would rather save money instead of time. In terms of purchase decision, most travelers would choose the most efficient option as long as it makes sense to do so. And in terms of post-purchase evaluation, most of the segment would feel good about a purchase if it brought them more of a benefit than a loss.

14a- Halfway Reflection

1.       Some of the behaviors that I have used throughout this course so far include the ability to stay organized and know when all of the assignments are due. Due dates are very important in order to succeed in this class and I believe I have been able to start the assignments in a sufficient manner. A behavior that I have developed includes the ability to focus in my bedroom. Since it is summer, I have no library and have developed the ability to do homework in my apartment. I don’t usually do that.

2.       There were a few times I felt like giving up because I believed that my entrepreneurial was bad and that I was stuck with it, but I ended up pulling through. What kept me going was the fact that I did have some good leads. There is a small market for it. All you need is a little bit of potential and a lot of hard work. An experience that contributed to this was when I read about those inspiring entrepreneurs who defied all odds to succeed and make their idea work.

3.       In order to foster the skills to be an entrepreneur, I would tell the next semester student to organize a calendar in order to stay on top of all the due dates. This is because you could get very behind if you don’t keep track of the due dates. In order to develop a ‘tenacious mindset,’ I would say to read about the inspiring entrepreneurs’ stories. They faced some serious upsets and will make you believe that anything is possible if you set your mind to it and are tenacious.

13a

1.       I was really surprised by his story and how he was working at an accounting firm. I think I was expecting him to not be into numbers and be more of a words kind of person. I admire his drive and confidence. It never wavered and he wouldn’t stop for anything. I least admire the fact that the name of the book was Shoe Dog. I don’t think that is a very good name. He for sure encountered adversity and failure. All the great ones do. He didn’t stop when he encountered it. He kept going.

2.       Some competencies I noticed were his skillful business habitats. He knew what to do and how to do it. He was also very good with people. This is how he started such a profitable business. His accounting skills came in handy. He also had an incredible artistic ability in order to create those shoes.

3.       I was confused by how he wasted so much money at first but then it eventually worked out.

4.       I would ask him: “Did you almost give up at any point?” I would also ask him: “What was the lowest point?” I would ask these questions because I want to know how he stuck with it after all the struggles he faced.

5.       I think he really valued hard work because it was his hard work that launched one of the biggest companies to this day. Without his hard work we wouldn’t have the tennis shoes we have today. There also might not have been as much competition in the shoe industry in general. And because of that we might not have all had the quality of shoes we have now.

12a

1.       The segments I will be targeting are students my age that are trying to travel the world in a timely manner. So they should be about in their twenties with a desire to see the world.

2.       3 people who fit the segment interviews:

a.       The first person

                                                               i.      How long does it usually take for you to get through security at the airport?

1.       It feels like it usually takes a while. Like I am standing there looking at my phone long enough to scroll through everything.

                                                             ii.      Do you think you are wasting your time?

1.       Yes.

                                                            iii.      Should it be improved?

1.       Yes, I believe that the airports could really improve their operations.

b.      Second person

                                                               i.      How long does it usually take for you to get through security at the airport?

1.       It’s not too bad; they are just doing their jobs. It is honestly comforting to know that they are taking our safety seriously.

                                                             ii.      Do you think you are wasting your time?

1.       No, because it is something you have to do so it’s okay.

                                                            iii.      Should it be improved?

1.       I think it could be improved, but it is always going to take a good amount of time because of the human factor.

c.       Third person

                                                               i.      How long does it usually take for you to get through security at the airport?

1.       It usually takes a good amount of time to get everyone through. I think it also depends on which airport I’m flying out of. For example, the Tampa airport is pretty fast but the Orlando airport takes forever.

                                                             ii.      Do you think you are wasting your time?

1.       Yes, but it’s something you have to go through.

                                                            iii.      Should it be improved?

1.       Yes, I believe it really could be improved.

3.       Findings with need awareness and information search:

a.       I have observed that there is a need to cut down on time in the security line and that when they are bored they do information searches on their phone to see if any other airline would be faster. I also learned that there are some people that really don’t care about the wait time and don’t see it as a problem.

4.       Conclusion:

a.       I would describe this segment as being very small in the industry. There are not as many people that are bothered by it that I thought there would be. So I would just have to narrow my search further on them. My concern is that the airports won’t want to buy this new system though because the customer satisfaction wouldn’t increase enough.