4A - Forming an Opportunity Belief

1. I believe there is opportunity in developing a faster and easier way to share pictures with friends after an event besides just selecting the specific ones to send to them.
2. The unmet need is wasted time shuffling through all the pictures to make sure each friend got the pictures they want. Anyone who was sharing pictures at an event could have this need. The need comes from the idea that nobody want to miss out on forgetting a great memory they once had from their youth by missing a picture. This need is somewhat new, with smart phones becoming increasingly more popular. Right now, people are using instant messaging and group texting to share pictures. A more advanced approach are iCloud albums where you can be in albums online with your friends for a certain event. The problem with this is that not everyone has an iPhone. I would say I am about 65% percent an opportunity cost exists.

Interview Number One
3. A possible customer could be my roommate, Melody. We have to share pictures a lot.
4. What is the exact nature of the need?: Melody said that the nature of the need lies in the fact that we are all about maximum efficiency these days and that we are always going to be looking for faster means to accomplish everyday tasks. Time is money.
When do you become aware of the need? Why?: She became aware of the need when she noticed how much storage space unwanted pictures take up in group messages and how she personally doesn't need all of them.
How are you currently addressing your need?: Melody is currently using group messaging as her main way to share photos.
How satisfied are you with this solution?: She is not very satisfied at all and states that it takes up too much space in her phone's memory.

Interview Number Two
3. A possible customer could be our club's historian, Nick.
4. What is the exact nature of the need?: The nature of the need is social media becoming very popular recently and the desire to have a good profile of pictures. Now it is more about the style and feel of pictures rather than the need for the memory of it. Everybody wants to make sure they have all of the options at their disposal in order to choose the best one.
When do you become aware of the need? Why?: He became aware of the need when he would take pictures for events and realized how seriously people took certain angles and lighting into consideration. If they were only interested in holding onto the memory, they wouldn't care too much about the technicalities of the picture.
How are you currently addressing your need?: Nick is currently using google photos to share his pictures. He says this is similar to iCloud but you can reach it on none apple products as well as computers.
How satisfied are you with this solution?: He is pretty satisfied right now. It would be nice if it was a bit faster but there is no problem right now. He states that since people are so obsessed with how the pictures might have turned out that they don't want the picture immediately just in case they don't like it. 

Interview Number Three
3. A possible customer could be our club's event manager, Logan.
4. What is the exact nature of the need?: Logan believes that the nature of the need lies in the fact that people are lazy and don't want to have to put in the extra effort to sort through pictures.
When do you become aware of the need? Why?: He became aware of the need when we observed someone going though pictures from an event only to simply give up because there were too many to sort through in the event album.
How are you currently addressing your need?: He likes to use airdrop on the iPhone. This is a way to instantly share multiple pictures with someone without texting it to them.
How satisfied are you with this solution?: Logan enjoys this solution but likes the idea of it being even faster so that the pictures are already on your friend's phone right when you take it.

5. I learned that there was indeed room for my opportunity in the market, but it might not be much. A lot of people say that they are satisfied with the current technology and that an improvement would be nice but it is not necessary. For example, Nick and Logan are satisfied but Melody is not. There are also similar technologies out there similar to my idea like airdrop that would be in the way.
7. There is a small part of my original opportunity still there. I forgot about airdrop which is very similar to my idea. It could be improved upon but it would only be minor improvements. I believe it is more accurate because I would have to go after a more narrow market in order to succeed. So there would have to be better product specifications. In this case, I believe there wasn't really a trade off because I was reminded of certain things I forgot that are essential to my product's success.