1.
The segments I will be targeting are students my
age that are trying to travel the world in a timely manner. So they should be
about in their twenties with a desire to see the world.
2.
3 people who fit the segment interviews:
a.
The first person
i.
How long does it usually take for you to get
through security at the airport?
1.
It feels like it usually takes a while. Like I
am standing there looking at my phone long enough to scroll through everything.
ii.
Do you think you are wasting your time?
1.
Yes.
iii.
Should it be improved?
1.
Yes, I believe that the airports could really
improve their operations.
b.
Second person
i.
How long does it usually take for you to get
through security at the airport?
1.
It’s not too bad; they are just doing their
jobs. It is honestly comforting to know that they are taking our safety
seriously.
ii.
Do you think you are wasting your time?
1.
No, because it is something you have to do so
it’s okay.
iii.
Should it be improved?
1.
I think it could be improved, but it is always
going to take a good amount of time because of the human factor.
c.
Third person
i.
How long does it usually take for you to get
through security at the airport?
1.
It usually takes a good amount of time to get
everyone through. I think it also depends on which airport I’m flying out of.
For example, the Tampa airport is pretty fast but the Orlando airport takes
forever.
ii.
Do you think you are wasting your time?
1.
Yes, but it’s something you have to go through.
iii.
Should it be improved?
1.
Yes, I believe it really could be improved.
3.
Findings with need awareness and information
search:
a.
I have observed that there is a need to cut down
on time in the security line and that when they are bored they do information
searches on their phone to see if any other airline would be faster. I also
learned that there are some people that really don’t care about the wait time
and don’t see it as a problem.
4.
Conclusion:
a.
I would describe this segment as being very
small in the industry. There are not as many people that are bothered by it
that I thought there would be. So I would just have to narrow my search further
on them. My concern is that the airports won’t want to buy this new system though
because the customer satisfaction wouldn’t increase enough.
Hello Mary! As someone who has done a lot of traveling, I can say that the process of getting through security is quite a headache. I have been lucky a few times and been able to pass by very quickly due to me being active duty military. I imagine if everyone could go through that way, no one would have complaints. Unfortunately, we cannot trust everyone who boards planes and for the safety of everyone, we are required to be screened thoroughly. If there is a way to speed the process up while maintaining safety, I am all for it!
ReplyDeleteMary, I thought it was a good idea that you are targeting travelers our age. So many people take trips on spring break, winter break, and for studying abroad. Everyone wants to see the world so you will appease even more than just them. Right now, the process is lengthy and I agree with one of your interviewees that it is good that its thorough to keep safety in check, but it can definitely be improved.
ReplyDeleteHey Mary!
ReplyDeleteEfficiency is one of those ninety nine percent invisible parts of our lives that are ignored but if anything goes wrong we are annoyed by it greatly. Focus more on asking about how airport inefficiency makes them feel, or ask for a story where they were stuck in one of the many long lines at an airport. Like I said before though, any improvement to the system is greatly appreciated.
Hello Mary, I have travelled a lot and with that I know all the struggles that come with that when it comes to the security. It takes such a long time and is such a hassle at this point. I see in your interviews that everyone was in agreement when they said that there is most definitely room to improve when going through airport security and I am on board with that answer as well. Honestly, even if there was just a small improvement at a time, I am sure that it would be a great step forward in speeding the security process up.
ReplyDelete