1. Identify the Opportunity to Pursue:
The opportunity I see is to make a more
efficient security system for airports. Thousands of people pass through there every
day and it always seems to be a hassle. For example, my idea was to make a
self-sufficient tray belt so that when people go up to set their bag in the
tray it will roll up by itself out of the shoot so you don’t have to rush to
pick one up. It will then roll through the belt and drop down after your bag is
out to the beginning like a circle.
2. Clearly State the Opportunity:
a.
Who: Travelers
b.
What: Efficient security tray belt
c.
Why: To reduce the time spent waiting in line to
get through security at the airport
3. Hypothesis (statement of your belief related to
the opportunity):
a.
Testing the who (who else shares the need?): I believe
everyone else going through an airport shares this need. They don’t need to be
waiting that ling in line when there is a more efficient way to speed up the
system. The airports would be the customers buying this technology to increase
customer satisfaction.
b.
Testing the what (Are all airports a challenge
or just some airports?): I would say that most airports are a challenge. Most
of the airports I have been to are very slow and get very clogged up around the
security area because people drop bins take a long time to get their stuff
situated.
c.
Testing the why: The range of whys is behind the reason how we do what we do and how our thinking is different from each others.
4. Interview 5 people (summarize), (capture the
variations in the whos, whats, and why):
a.
Overall, these people agreed that it was a good
idea but the cost of it may be too high for the benefit. One person said that they never thought security speed was a problem,
they said that it is their job to keep us safe. Another person did not agree because it made them feel better that the security team was being critical with their work. The other three interviews were in the gray area but all mostly leaned toward the fact that the security lines should be faster, and at the very least most efficient. Now I know that people can have very different perceptions and someone might think a faster security check could mean a insufficient security check.
Mary,
ReplyDeleteI agree with you that perhaps the airport security lines are not the most efficient things in the world and could use some work. I'm not fully sure of how your circle loop would function, but I think it's a good start. Another suggestion would be that if your security idea involves those little basket things that are at airports currently, find a way to make them always on hand. Lately, whenever I fly, the baskets always run out and that's what's causing the big holdup because people can't put their little items like phones or wallets into the baskets before getting scanned. Good post!
Mary, I think this is a really good opportunity. The whole concept of making airport security lines go quicker would make life a lot easier. I am not entirely sure how it would work but you definitely are heading in the right direction with this idea. I personally travel a lot and I do agree with some of the interviewees that I want to be safe, but if you can be fast and safe that would be the innovation of the year. I think that at some airports this is not a problem, but the bigger the airport the more of a line and this should be implemented.
ReplyDeleteHey Mary!
ReplyDeleteI would love a more efficient security at airports. I fly often enough that when I see people who need to fly professionally I weep for their time wasted in a system that by all accounts has a low success rate in testing. Much like all other forms of security it works best when it is up to date and steps ahead of any attackers. Stagnation in airport security could prove to be deadly in the long run so anyone trying to make the effort to pressure change is something I would support in a heartbeat.
Good post Mary, I think increased speed within the airport security line is an excellent idea of ways to keep consumers happy, and believe that there is a great opportunity for your idea. I do agree with the one person you interviewed who felt that the slow line felt that the security officers were being more thorough, however, I feel if the technology is good enough, and with constant updates, people would not have to fear of a mistake occurring and a threat being allowed onto the plane.
ReplyDelete