9A - Testing the Hypothesis Part 2

Continuing Your Opportunity Research Part 2

Who: There are people who may fall outside the boundary, such as people who don’t like to fly or travel because they wouldn’t be exposed to this. However, most people have to fly eventually so an efficient security system would be beneficial to them. The direct customer would be the airports. They would be the ones to pay for the new systems.

What: There is a difference in the desire to be efficient and the desire to be fast. Speed doesn’t account for the quality of the security check. Security checks are important. We are just trying to make it more efficient without reducing the quality in order to keep the passengers safe and happy.

Why: The need is not necessary different between people outside the boundary and inside the boundary. It is just that they may not have the need if they don’t fly to travel.

Interviews:

1.       My first interviewee thought that there was totally a market for this opportunity because of the high annoyance people feel when they are standing in a backed up security line.

2.       The second person I interviewed said that while it is a great idea, there may not be enough people in the market to buy this product. The only direct customers are the air ports.

3.       Joe said that he doesn’t think this idea will work because he has already seen it somewhere and if the other air ports haven’t gotten it that means that they are not interested in the product.

4.       This person said it could work but I would have to really be able to sell the product and why they desperately need it. It’s all about the marketing.

5.       My last interviewee said that there really could be an opportunity here but that there isn’t enough market segmentation.

Table:

Inside the boundary	Outside the boundary
Who is in: Airline passengers	Who is Not: People who don’t fly
What the Need is: More efficient security lines	What the Need is Not: Faster lines
Why the Need Exists: Because they are very inefficient right now with how the bins are designed.	Alternative Explanations: Efficiency and speed are very different in this context. Efficiency preserves the quality of the check.