My main customer avatar is a young traveler. She is just
trying to see as much of the world as she can before she has to go back to
work. Some hobbies she has include playing sports, hiking, and reading. Her
favorite place to go hiking in is North Carolina. She drives a little beat up
dark gray jeep around her home town. She watches TV shows like ‘How I Met Your
Mother,’ ‘Friends,’ and ‘Brooklyn 99.’ She appreciates a good comedy series.
She is too young to have children yet, but she hopes to later. The avatar’s
favorite book series is Harry Potter. She isn’t really into politics. She is 23
years old and feels a little bit older with all of the traveling that she has done
throughout her life. She thinks tie is best spent having new experiences and
being pushed out of your comfort zone. While she enjoys being home and resting,
she doesn’t like to waste too much time there. One of her weaknesses lies in
lack of focus on everyday tasks. This is why she likes to travel so much. So by
targeting this customer segment we can retain them for a while since they are
the type of customer that is always looking to get out and fly somewhere. They
don’t want any time to be wasted at the airport, they are there enough as it
is. This is where our product comes in to help the customers in that segment of
the market.
Excellent job on describing your ideal customer Mary, it seems like you put some thought into your avatar, and it really paid off. I think your avatar goes hand-in-hand with your product, and that shows that you really understood the concept of this assignment. By perfectly capturing someone who would be and advocate for your product at airports, I feel that you give your brand a real chance to succeed.
ReplyDeleteHey Mary,
ReplyDeleteLove the avatar, so descriptive. I swear I've meet this person before...Oh well. Anyway, they seem real which I think is the point. Honestly, I think this was just a fun assignment to test creativity and you knocked it out of the park. Did you base this off a person you meet, because you could have fooled me? Keep up the creative writing, I think it’s your thing.
Hey Mary I love this avatar. I feel like I can relate to her and I also think I would fit in the target segment for your product. You were very descriptive and I can really see who she is. Everything that you said really would contribute to her traveling. For example, not having kids, that is a huge factor!
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