27A: Reading
Reflection No. 3
1.
The book I chose was called “The Art of Social
Media: Power Tips for Power Users” from the second half of the reading list.
This book is by Guy Kawasaki and he talks about the overview of the social
media marketing landscape and how to successfully manage it in this day and age
with all of the millennials. The book covers the boring aspects of social media
marketing. For example, it talks about personal avatars and how it is
consistent and easily accessible across multiple platforms on the internet.
2.
In my opinion, the book helped to enhance my
learning in this class by offering up a different way we look at social media
every day and teaching me how easy it is for someone to find my profiles. When
running a business it is very important to have good marketing strategies to
get the word out there, but it also very important to watch your digital
footprint to ensure you only have good publicity on your product.
3.
The exercise I would design using this book
would be a social media experiment involving everyone’s personal social media.
I would illustrate just how easy it is to find someone on multiple platforms
and emphasize the importance of watching what you post because it could affect
your product in the future.
4.
The biggest shock I came across while reading
this book was how easy your digital footprint is to find. The fact that all the
accounts you ever created could be traced back to you so easily is crazy to
think about. The fact that a random person could know so much about me in a
matter of a few seconds online is scary.
Mary, I feel like the book you chose sounds so interesting and in with the times. Nowadays, everyone uses social media all day and for various reasons. Many businesses are recalling getting the word out with advertisements and is a technique that is so beneficial. Social media platforms such as Instagram has personalized ads so you can see things that you would want. I also really like the exercise you came up with for the class. It would really open student's eyes and show them you should not post certain things online. It is just crazy how easily everyone is found.
ReplyDeleteHey Mary,
ReplyDeleteI’ve always felt like I’ve been using social media incorrectly, maybe this book is for me. If you had to say, what was the most important lesson you learnt from the book? In business getting your name known is one of the most difficult and important things you can do to elevate the presence of a business. The algorithms are mysterious and the reasoning behind them seems unintelligible, but some things are necessary in the new world.